How to design a product for a company? What are the steps to start a design project? Are there phases to follow when designing a product for a client? Starting from these simple questions, which all designers have asked themselves at least once in their life, I want to tell you how to design a product and illustrate my creative process. This is not an ultimate method, it is simply my approach to product design. No secret tricks or magic recipes, it’s just the value of my experience.Italamp, an Italian lighting design company. It’s a case in point because it all started with a conversation on Instagram. So it can be considered a real and contemporary approach to a company, having thus expressed the mutual interest in working together.
When designing a product, you need to collect a series of inspirations to support the creation of ideas. I am not referring to the projects of other designers, even if it is ok to do so, but to a series of elements (figures, materials, shapes, colors) that can trigger the flowering of concepts to be concretized in sketches and drawings.
What I like to do is transfer the spirit of our time into a product. There will always be a need for new products just as there is always a need for a new book, a new song, a new sculpture or a new painting. Designing means dealing with emotions, which are a bit like the proteins of our existence.
The creative process therefore begins with research, inspiration and initial development of the mood that the product will have to show off in its final instances. The use of moodboards can encourage the creation and orderly development of ideas. It’s not a rule, just to make the things clear, but according to my experience the moodboards allow our interlocutors – the clients of the company, in this case – to approach our creative soul, understanding the concept, the cognitive atmosphere that the product wants to mature and a first form of conceptualization of the project. Think of the lamps by guessing the shadows and the plays of light that a lighting object can generate.
Like giving a star to an astronaut… The first concept that springs to mind when thinking of Italamp is certainly elegance, not only by the aesthetics but also by the preciousness of the materials and the fine workmanship. And it will be precisely from elegance that I will be guided, step by step, to give substance to my ideas. During our first meetings, in videocall, Italamp informed me of some project development dynamics, opening their doors to the processing of materials and the skills of their technical team. Then I received the “box of wonders“, that is a series of samples of glass and crystals, different in size, colors, cuts, inlays and luster, and materials for the finishing. It was a bit like giving a star to an astronaut.
From then on I started working on the mood. Then it will be time to outline the product concept.
The prototyping phase is still far away, after all Italamp and I are taking the first steps together, but I really believe that it will be a further opportunity to understand the value of made in Italy and the high engineering profile that a company like Italamp can boast.
I kickstarted my creativity with the selection of the best ideas and the development of the project that I believe can fulfill the company’s intention, the expectations that are being created and my design spirit. An ongoing creative process that you can follow on my social networks (Facebook and Instagram) and on Italamp‘s digital channels.